Saturday, December 6, 2008

Don't Ask If You're Not Going To Listen

If you hang out with business people often enough, you'll hear at least one conversation about when – and if – you should listen to your customers. The old wisdom used to be "the customer is always right." The new wisdom was "customers are stupid and we know better than they do." The current wisdom is, well, who the hell knows what to do with all that customer input.

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