Wednesday, January 7, 2009

Free Dating Sites Give Paid Sites A Run For Their Money

Earlier this week InterActive Corporation (IAC), which owns and operates popular paid dating sites Match.com and Chemistry.com, launched a completely free dating site called DownToEarth.com (you can check out an ad for the recently launched site here). The somewhat counterintuitive move is IAC/Match.com’s answer to Plentyoffish.com, a popular free dating site that was long run by one man out of his apartment (he now has an office and a small team).

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