Saturday, January 31, 2009

The Biology of Dating: Why Him, Why Her?

Ah, the eternal question: why is HE with HER? Biological anthropologist Helen Fisher thinks she has found the answer after studying the academic literature on personality and after poring over 40,000 responses to a questionnaire on an online dating site. A Rutgers professor and paid advisor for Chemistry.com, Fisher not only believes in romantic chemistry, but is zeroing in on specific chemicals. She spoke with TIME about her latest book, Why Him, Why Her: Finding Real Love by Understanding Your Personality Type.

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